Shade insurance starts with this creamy-light shampoo that uses Incell Hydro-Resist* double-locking technology. Professionnel Serie Expert Vitamino Color Shampoo, specifically designed for coloured hair, prolongs colour radiance intensity with a lightweight film that repels water, helping to protect colour and enhance shine.
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L’Oréal Professionnel’s Vitamino Colour Shampoo gently cleanses colour-treated hair, allowing colour to last up to 8 weeks*. Coloured hair is 6* times more shiny and appears brighter and more radiant. Hair feels lighter, manageable and soft.? Formula enriched with resveratrol, a powerful anti-oxydant for a perfect salon coloured hair.
*Instrumental test after application of shampoo & conditioner
At L’Oréal Professionnel, we are striving towards an ever more responsible and sustainable business model, transforming our activities to respect the planet’s limits.
100% recycled plastics are now prioritised in the manufacturing of our Serie Expert bottles, reducing the use of virgin plastics.